One of the most exciting aspects of having a book published is choosing the front cover – but it’s such an important decision. Unless you’re a really famous name your book will be judged by its cover. And you only have a few seconds to grab people’s attention.
The cover has to
- capture the story.
- make a connection with your target market.
Until I had to choose a design for my novel I hadn’t thought very much about artwork. I know what covers attract me and what ones put me off but that still leaves a bewildering choice.
Do you want a photographic image? An illustration? An abstract design? There is so much to think about, from the image to the font to the colours used.
One thing that strikes me is that it’s as much about the reader’s emotional response as about the information given.
How much input you have in the cover design can vary. Your publisher might commission a designer/photographer or you might be given a selection of covers to choose from.
Being given a choice can be fantastic – but it can also be daunting. Unless you have a strong design/publishing background, it would be unwise to ignore the advice of someone who has. Their choice will probably be more commercial which will be better for your sales.
If you feel strongly, however, discuss it with your publisher. A friend of mine had a gorgeous illustration done for her first historical novel.There was just one problem – having spent months researching her story to make sure all the details were right she was dismayed that the picture was wrong for the era in which the story was set. She voiced her concerns to her publishers and had it altered.
In the end I went for an abstract design (from GoOnWrite) for my novel because I wanted it to be intriguing. The story contains letters and a journal so I felt it fitted with this ink storm. What do you think of the design? Would it encourage you to read the blurb? Please let me know.